Cannon & Cole Butchers

The aim of this project was to develop an appropriate brand identity for Cannon & Cole family butchers that would highlight the craft and experience of the staff, while also attracting new markets to Cannon & Cole. As part of this rebrand, I designed packaging for a new international range and a new protein range, as international residents and the youth in the locality were the two biggest market gaps that Cannon & Cole had at that time. For the remainder of their products, I designed packaging to highlight the authenticity and old school quality of Cannon & Cole’s products.