Animal Sanctuary Campaign & Branding

Collon Animal Sanctuary is dedicated to the care and rehoming of many animals. My project is based on a campaign for the sanctuary called "Find Yourself." This campaign is a poster based campaign using photography and illustration. The idea is aimed towards people who want to get a pet. The posters are laid out like a lost dog poster so instead of advertising a lost dog I included for example "Find yourself a forever friend." These various quotes on the positive benefits of owning a pet will encourage people to visit the sanctuary to get their own pet. My branding is based on fingerprint designs I that I gathered from visitors to the sanctuary. I then added my own interpretation of animals in the sanctuary to the final designs. This adds a personal and unique element to the overall brand and the campaign. I've also included a care package design that the sanctuary can give to new pet owners which includes a blanket, toy, food and the branding design on the outside of the box.