Milk Carton String survey

To promote the National Dairy Council at HealthFest, I designed an interactive exhibition stand which highlighted their values and marketing strategy. Basing my ideology on exercise and nutrition, I applied the Kinship trend to my graphics and colour scheme. Transition year students always want to be entertained at educational events. I successfully enticed the public and collected data with my concept. I asked students to pick 5 points which motivate them the most to exercise from the 21 available. As the demographic can be reluctant, I stepped back letting each group take over. As students started to engage, a colourful web of information was formed. I noticed how the students moved freely, compared, and elaborated on their points. Setting a specific number made them look up to the question repeatedly, showing their thought process. Once done, they moved onto reading the information panels and taking related leaflets, showing true reflection.