Katelyn Hallam

hallamkatelyn@gmail.com

The Berry Picker

This project is a visual identity for a low alcohol gin that is made using Irish grown ingredients. The purpose of the project is to offer an attractive alternative to full strength alcohol in Ireland along with trying to focus our efforts and encourage the local economy to buy Irish during the Pandemic.

The BerryPicker is infused with locally foraged fruit to ignite memories of berry picking as a child and the brand offers a range of flavours to cater to every taste. This brand offers a selection of products; three flavours of gin, two tonics, recipe book and packaging. Labels have been created for each flavour of gin and the design has been incorporated into all the elements of the product to allow the consumer to make the visual connection across the brand. The differentiation of colour and text elegantly distinguishes each flavour and product within the brand.