Rosie Belle Scully

rosiescully17@gmail.com Linkedin

Project 2: Fashion & Branding

When asked to design the Spring/Summer 2021 windows of a luxury fashion brand, I chose Chanel. After researching the brand and its ethos, target market, and consumers in-depth, I designed a series of 3D virtual windows for the Chanel flagship store on New Bond Street, London. Initially, I was inspired by the S/S21 catwalk at the Grand Palais in Paris. I was surprised at the direction taken in the show as it was very young and fresh and not the usual look expected from Chanel. I found the neon colours and logomania particularly interesting, which is what I based my window around. I incorporated colours from the runway show and used different reflective materials so that the colours and lighting would bounce in the window and be eye-catching. The renders seen here are how the windows would look at night.