Senan Dunne

Project 2: Pipe Work

The project I have submitted was for the fashion and branding module in 3rd year. Each student had to investigate a brand of their choice. Each brand was to be researched in great detail in terms of values and their target market. With this research, a 3D rendered model of a window installation had to be designed for the brands flagship store and a rollout window launching their spring summer collection.

My chosen brand was Balenciaga. The brand has become a powerhouse in the high-end world of fashion and are changing the game with each season they are releasing. For my design I wanted to create a sleek, edgy, modern design that included a pop of colour. The New York flagship showcases many industrial features and due to the length of the window space, I wanted my pipe rods to lead the viewer along the display, with the mannequins in tangled along the way.

My styling for the window was heavy inspired by sleek street wear found during New York’s fashion week.