Ella
Munroe

Sculptural Fluidity

Sculptural Fluidity is a creative concept that I designed for my Final Year Window Installation, which showcases the unique and artistic possibilities of fabric manipulation, focusing on the technique of ruching. This concept aimed to create a visually captivating in-store display for Brown Thomas, Dublin. 

Throughout my time on industry placement in Brown Thomas, I learned that tactility and texture are something that the company wanted to focus on this year in their displays. Combining this idea with elements of the Spring/Summer Macro trend, Design-Wise, I was inspired to create a dramatic, 3D sculptural piece using fabric manipulation to produce a unique and memorable visual experience for viewers. 
To bring my concept to life, I created abstract fluid-shaped panels, made from MDF and covered them using a ruching technique, using a blush pink fabric. These textured panels were then layered within the display to create an immersive look. 

The styling for my display was heavily inspired by the ready-to-wear, luxury clothing brand, Cecilie Bahnsen, available in Brown Thomas. This brand embodies unexpected combinations of softness and structure, minimal and maximal, perfect, and imperfect in each of their designs, which I believe complimented my overall concept. I decided to use monochrome outfits, inspired by Brown Thomas SS23 trend, ‘Summer Black’, with modern silhouettes to allow the fabric manipulation to take centre stage. 
 

Fish Out of Water

JW Anderson Creative Window Concept 

As part of our Fashion & Branding module this year, we were given the brief to design a window display for a chosen brand inspired by their Spring/Summer 2023 collection. I chose to design a window display for the UK fashion label JW Anderson. The design was inspired and highly influenced by the infamous 'Fish Dress' from their Spring/Summer 2023 collection, which I believe embodies the brand’s unique and playful identity. My concept wanted to explore the goldfish concept used in the dress, and the theme of water. As JW Anderson has a history of live window displays, I also wanted to incorporate an interactive element to the design. I thought it would be interesting to use moving water to create a realistic element to the design, as well as adding a hint of playfulness. This was realised by creating an extra panel of thin glass to the window, filled with water.