The L’Oréal Hub

This project proposes the transformation of 1–6 Sir John Rogerson’s Quay, located in Dublin’s Docklands, into The L’Oréal Hub, a multifunctional flagship space serving as both a corporate headquarters and an experiential retail environment for the L’Oréal Group. As the world’s leading cosmetics company, L’Oréal seeks to integrate operational and consumer-facing functions within a single, innovative location. The vision includes a modern office environment that fosters collaboration and well-being among staff, alongside a luxury retail and treatment space for loyal customers. Visitors will engage with L’Oréal’s diverse brand portfolio and receive expert guidance from highly trained personnel. The overarching objective was to reflect and promote L’Oréal’s global mission “beauty for all” by establishing a dynamic, inclusive space that embodies the company’s core values of innovation, excellence, and accessibility in both professional and consumer experiences.