My name is Ezra Acheson, I am a 4th year Product Design student, and for my final year project I decided to focus on automotive design and composites engineering. I have a passion for cars, and an interest in how car modification culture differs among groups of car enthusiasts. I wanted to get my hands dirty with some of the manufacturing processes used within the automotive industry, so I learned as much as I could about how to design, produce and assemble high quality automotive parts and accessories using different materials and techniques.
Within some car enthusiast subcultures, products know as widebody overfenders are bolted to the front and rear quarters of a vehicle over the existing wheel arch to extend the width of the vehicle, giving room for wider tires, and making the car appear more aggressive and sportier.
For my project, I designed a non-destructive magnetically attached widebody overfender for casual car enthusiasts within the aftermarket automotive industry. This new product replaces the bolt-on, highly destructive aspects of traditional widebody overfenders by offering customers a more streamlined, accessible, hot-swappable alternative, requiring no specialist tools or professional experience to install or remove. This is achieved with the incorporation of an array of small form factor switchable magnet assemblies, with a push-to-open spring-operated handle for each, all of which are mounted to the main body at multiple load bearing points and sit flush with the bodywork to achieve a hidden hardware look.