Absence of Reality

This project discusses 3D animation as a visual medium and its effect on the human psyche by highlighting the expanding grey area between realistic virtual environments and our reality. It uses the subject of an ice cube in a fridge as a metaphor for these virtual environments existing within the real world. As 3D animation becomes more common and appears more realistic, our ability to differentiate these images from reality decreases. 3D animation often depicts an object in an ideal and hyper-realised view, sometimes even embellishing the nature of the subject matter. How long will it be until you aren’t able to tell the difference?