GradX Visual Communication

Ethan Proctor

I am a visual communication designer interested in creating work that explores connection, identity, and emotional experience through visual storytelling. Throughout my studies, I have worked across editorial design, moving image, photography, and installation, often combining mediums to create immersive and reflective outcomes. Research and experimentation are central to my process, helping me develop ideas through atmosphere and materiality. Much of my work is influenced by personal experiences and recurring themes of grounding, spirituality, landscape, and the relationship between people and place.  
 

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Untitled

This audio-visual installation situates stone and rock as carriers of meaning and memory. It explores how matter can function as a site of connection and grounding. Rock and stone inherently carry power and meaning just by existing. Holding a stone or rock in our hands allows us to physically feel the weight and substance of something older and wiser than ourselves. Rock has its own resonance, meaning a connection from human to rock is possible through interacting vibrations and frequencies. The rock is aware of our touch just as much as we are aware of it. 

Ethan  Proctor
Ethan  Proctor
Ethan  Proctor

Lichen Way of Being

This project explores the concept of power through the ecological behavior and significance of lichen. Although small and often overlooked, lichen play a powerful role within ecosystems. They demonstrate resilience, cooperation, and long-term environmental influence through their symbiotic structure and ability to survive in extreme conditions. The publication reframes lichen as ‘quiet teachers’, suggesting that humans can learn from these organisms that thrive through their balance, patience, and interdependence. Through a combination of scientific information, visual exploration and environmental mapping, the publication aims to reveal the hidden complexity of lichen and highlight their role as indicators of ecological health. By encouraging close observation and reflection, the project invites readers to reconsider how power may operate in natural worlds and how might humans adopt to these sustainable ways of interacting with environment and relationship. 

Ethan  Proctor
Ethan  Proctor
Ethan  Proctor
Ethan  Proctor
Ethan  Proctor