Nathan Seery is a dedicated, enthusiastic Irish designer based across Meath and Dublin. He has worked both independently and collaboratively and works tirelessly to achieve the best results for his clients. He has a particular interest in brand identity design, but his flexible approach allows him to excel in various design disciplines such as illustration, user experience design, editorial design and video editing. Outside of the studio, he has strong interests in sport, nature, film and music which often inspire and inform his designs and solutions. He believes that design can be used to realise creative ideas that can have a meaningful impact in society. 



Every four years, the World Cup brings people of different cultures and nationalities together. However, as only 15% of countries feature in the tournament, what about the other countries who are left out? The aim of this project is to create a football tournament experience for Heineken for people whose nations aren’t featured in the 2022 World Cup, and bring together those who feel lonely or on the fringes of society.  

Upon registering for the tournament through the connected app, participants are sent a ‘Heinecard’. Through playing in the tournament, participants can win prizes through the ‘pint points’ system. By tagging on and off the pitch on the day using the ‘Heinecard’, participants receive ‘pint points’ on the connected app. These can be used to redeem free Heineken products, entries for monthly UEFA Champions League ticket draws or donations to local charities. Anyone can download the app to view in-game commentary, results and statistics during the event. 

After the event concludes, participants keep their country’s jerseys provided by the event. The pitches, app and ‘pint points’ system would remain in use after the event for people to book out, encouraging people to socialise or helping them settle into a new environment.   

Nature’s Greatest Migrations: Atlantic Salmon

The aim of this project was to raise awareness on the effects that climate change has on Ireland’s Atlantic salmon and their migration journey. The vertical leporello folds out to show the salmon’s migration through key life stages. It runs back-to-back so that the publication runs continuously, like a life cycle. Within each life stage there is information on where and when it takes place within their migration. The scaled circles, that reflect the salmon’s size during different stages, highlight the role size plays in their journey. The rate of growth is key for survival and fulfilling the cycle, which is reliant on healthy aquatic environments during key life stages. 

The commentary within the diagrams explains how climate change affects these environments and key stages. In both freshwater and saltwater, water temperatures influence the timing of transitions and food availability. The salmon must be in the right place at the right moment to maintain rate of growth which in turn heightens their chances of survival. Mapping the Atlantic salmon’s journey highlights the importance of mass migration for not only the species’ survival, but for biodiversity and broader ecosystems.