Visual Communication

Ruth Callan

Hi There! My name is Ruth Callan, a visual communication designer with a focus on thoughtful, research-led design. My practice combines storytelling, typography, and crafted visuals to create work that engages audiences and encourages lasting impact. I am passionate about sustainability, community-focused projects, and using design to amplify underrepresented voices. With a strong attention to detail and a commitment to purposeful creativity, I aim to create design solutions that are both visually compelling and socially conscious. Throughout my studies, I have developed a process-driven approach that balances creativity with strategy, always considering the long-term effect of the work. As I move into the professional world, I’m excited to continue growing, collaborating, and contributing meaningful, effective design across a range of projects.  

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Stitch it, Don’t Ditch it!

This project responds to the RSA’s “For the Long Time” brief by addressing fast fashion’s environmental impact through a national initiative promoting mending and upcycling. Rooted in personal heritage and sustainable values, it reimagines traditional skills as tools for long-term change. I created handmade, biodegradable hang-tags embedded with QR codes linking to mending tutorials, alongside a supportive website featuring how-to guides, personal stories, and community forums. The initiative includes a “ReCare” certification for participating businesses, encouraging a culture of repair over disposal. Through accessible design, government collaboration, and community workshops, this project champions a return to slower, more mindful consumption - one stitch at a time. 

Visible Voices -Typography as Protest for Endometriosis Awareness

Visible Voices is a typography-led campaign raising awareness for Endometriosis, a condition often overlooked and misunderstood. Rooted in personal experience and activism, the project uses kinetic typography, poster design, a campaign film, social media, and printed materials like stickers and tote bags to make invisible pain visible. Drawing inspiration from protest design, experimental type, and healthcare visuals, the work captures the resilience, frustration, and advocacy of those living with chronic illness. The campaign creates a platform for shared stories, self-advocacy, and systemic change, with a bold call to action to increase research, funding, and visibility for women's health. Through dynamic and expressive typography, Visible Voices transforms personal struggle into collective protest, using design to amplify voices too long left unheard.