Grad X

Sarah McEvilly

Sarah McEvilly is a Dublin based multidisciplinary designer. Her practice showcases a strong commitment to community engagement and multimodal approach to communication. Sarah’s design philosophy is evidenced in the empirical study conducted for her thesis: Where the Walls Speak: Uncovering the socio-spatial implications of murals in the cultural landscape of Belfast. Sarah’s projects combine various design mediums, including audio visual work, motion graphics, typographic design, publication design and experience design. 

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Our Nuclear Shadow 

The Our Nuclear Shadow campaign typographically communicates the enduring negative effects of the radioactive waste generated by nuclear power plants. Seascale, a neighbouring town continually impacted by the Sellafield nuclear power plant serves as a focal point, sparking a wider dialogue about its negative environmental legacy. The explicit aim is to garner attention for the concerns of the residents of Seascale as captured by local poet, Norman Nicholson. Sellafield is currently being decommissioned, leaving behind high-level nuclear waste for many generations to contend with. Utilising abstract typographic elements and immersive audio-visual components, the campaign embodies a cautionary message, warning of the alarming permanence of radioactivity stemming from nuclear power plants. The visuals represent the nuclear shadow we leave on the planet, encapsulating the notion of the life cycle of a nuclear power plant and its radioactive effects. 

Our Natural Skin

The Our Natural Skin campaign was designed as a response to the pervasive issue of low skin confidence contributing to poor mental health. This campaign moves the arena of discussion about beauty standards and skin health into a gallery space, curating the unique micro skin patterns of visitors and key skin positivity ambassadors. Our Natural Skin aims to shift the nature of the discourse from the notion of skin ‘imperfections’ to a healthy, collaborative celebration of those differences that make us unique.