Sinéad uses innovative design techniques and visual storytelling to distill complex ideas into clear, compelling messages that can resonate with people from diverse backgrounds. She is deeply interested in the intersection of nature and human beings and believes that our interaction with the environment is an essential part of our makeup as individuals and as a society. Her design philosophy is centered around the idea that the natural world and human beings are interconnected, and that sustainability and ethical practices are crucial to our well-being. In addition to her environmental focus, she feels a strong sense of responsibility to represent voices that are often overlooked in our society. She strives to recognise social issues and come up with design concepts that combine ethics, social justice, and abstract thinking to communicate important messages and represent the voices of marginalised communities. Overall, Sinéad is committed to approaching complex social problems with empathy and creativity, and to create designs that are both visually impactful and socially transformative. 


Beneath the Noise

The deleterious effects of city noise on the planet's ecosystem and the health of living organisms are a matter of grave concern. Regrettably, the lack of education on this issue has led to significant losses in honourable habitats and natural soundscapes. The Beneath the Noise initiative aims to raise awareness about the negative impact of mechanical noise on human health in urban environments. The project employs the use of punctuation marks to represent noise as a form of communication. Full stops, dashes, hyphens, and colons signify the harsh industrial noises that contribute to noise pollution, while the use of commas, quotation marks, and semicolons are indicative of little to no disturbance, showcasing the diverse harmonies of natural silence. These harmonies allow for the clear distinction between noises that contribute to the problem and those that benefit physical and mental health. 

Guilty Architecture, a Museum in 10 Objects

The British Museum holds more than 8 million looted objects from around the world, which were taken illegally from their country of origin during violent acts of colonisation. Museums fail to represent the truth behind these objects and the significance they hold to their original culture. The Western world's overpowering narrative has historically erased the voices of colonised communities, and the objects dispersed throughout the museum are now void of any meaning as their true meaning can only exist in the space where they belong. The ongoing oppression from the colonial era continues as museums do not acknowledge the importance of these displaced objects and the voices of those they were taken from. Guilty Architecture, a Museum in 10 Objects challenges the Western world's biased and colonial past by amplifying contemporary indigenous voices. The project educates audiences about the power dynamics at play in museums and promotes consciousness about the cultural and historical significance of objects in their rightful place of origin.