Zachary Kelly is a dedicated Irish Designer based in Dublin. He has worked independently and collaboratively, demonstrating a strong passion for his work and a commitment to excellence. He consistently invests time and effort into expanding his knowledge of design principles, techniques, and software applications and strives to stay up-to-date with the latest trends and industry standards. He is not afraid to take on challenging projects and is always eager to learn new skills and techniques to improve his craft. Out of the studio, he has many interests that inspire and inform his designs, including sports, film and music. He uses his creations to express his interests in hopes of having a meaningful impact on society.
Stüssy & Heineken (D&AD Heineken and Design Bridge)
Surfing offers new, exciting ways for people to get fresh air and exercise. A means to grab vitamin D and vitamin sea in one life-affirming move. These fresh lungfuls of coastal air are the beginnings of re-awakenings for people rekindling the flames of long-forgotten connections to nature and an ocean environment. This connection can lay foundations for change.
This collaboration between Stüssy and Heineken aims to encourage people to surf and gain the benefits that come along with it. The project has several aspects, including a video that shows what the sport of surfing is for people who may not know what it's all about, a customised designed bottle influenced by both companies' branding image, an Instagram page that allows people to post their experiences using the hashtag #RIDETHEWAVE and also a poster made for billboards to inform people of the collaboration.
Vine of the Soul
Ayahuasca is a hallucinogenic drink made from the stem and bark of the tropical liana Banisteriopsis caapi and other botanical ingredients. First formulated by indigenous South Americans of the Amazon basin, Ayahuasca is now used in many parts of the world. Some users experience visions and sensations, while others claim the potion has healing powers.
This book, named Vine of The Soul, covers all the information about this mysterious plant, from its origin, its introduction into the modern world, to how it's used today. It covers how the plant is considered medicine by many and the benefits it can bring to people's lives. It also includes a first-hand account of an experience with Ayahuasca and its effect on this person's life. This book aims to inform people who are uneducated but interested in using this plant to better their lives.