Visual Merchandising

Ava Kelly

My name is Ava Kelly, I am a Visual Merchandising & Display graduate with a passion for storytelling through my designs. I specialize in crafting impactful store displays/experiences that align with brand identity and drive commercial results which I developed further during my internship at Brown Thomas. I use my skills in Sketch-up, Layout & V-Ray to render planograms in preparation for these installations along with using Adobe Creative Suite platforms to digitally present my work.

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Nature in the Metaverse

My final installation at Brown Thomas titled Nature in the Metaverse takes inspiration from a combination of WGSN trends including Preservation Mode, Strategic imagination & Flex-abilities. This display looks at how nature would survive in a digital world which is highlighted by the pixelated butterflies. Adaptability is it at the core of the Flex-abilities trend which is emphasised by the flowing curves representing movement. The iridescence of the scene is a visual metaphor for adaptability: always adjusting to the viewers perspective. 

Breaking Boundaries

The ‘breaking boundaries’ installation was based on a colour & accessory given in our brief. I was given pink clay and men’s shoes. Through trend research I aimed the window concept at redefining masculinity. The wrecking ball is representative of the ‘typical’ masculinity and how these stereotypes can be demolished.