My name is Farah Hossain and I am a Visual Merchandising graduate with a love for storytelling through styling. I am passionate about exploring silhouettes, colours and textures within styling. Through my work, I aim to create immersive visual narratives that connect emotionally with the audience. As I step into the industry, I am eager to continue developing my voice as a visual storyteller.
FlipFit
FlipFit is a final year Visual Merchandising project at TU Dublin, inspired by the styling knowledge I developed during my work placement at the ecommerce studio, Packshot. During my placement, I gained a deeper understanding of how techniques such as layering, along with rolling and tucking, can completely transform an outfit, elevating basic garments into looks that feel more dynamic and intentional.
Styling & Creative: Farah Hossain
Photographer: Kety Duran
Model: Roza Nagy
Threads
Threads is a final year Visual Merchandising pop up experience at TU Dublin inspired by the art of fashion, highlighting craftsmanship, sustainability and layering. The aim was to create an immersive space to not only buy second hand garments but to show the importance of fashion as an artistic form.
Production: Farah Hossain, Josh Hawkins, Anna Ryall.
Photography: Josh Hawkins, Ava Shorthall.
Lighting: Kate O’Brien.
Content Photography: Emma Connolly, Farah Hossain, Ava Shorthall.
Styling: Ava Rooney, Heather Devine, Kate Flynn.
Hair: Shauna Dunne.
Models: Ella Mckevitt, Josh Hawkins, Mia Warren, Cameron Somers, Ava Shorthall, Arden Bonny.
