The final window installation, 'Fabricated Ocean,' was installed in Kilkenny Design. Voya, an Irish seaweed-based wellness brand, influenced the design. The oceanic forms were created in various textiles to emulate the effects of the Atlantic Ocean and seaweed, which is at the brand's core.
Large-scale, abstract multi-media sculpture were created using manipulated fabric. Each piece of fabric is manipulated using various methods to resemble different textures found in the ocean. I used polyurethane foam to create plinths in organic, abstract shapes wrapped with rope and cord to create seaweed designs. The plinths display my products in an eye-catching, effective way, utilising the core principles of visual merchandising.
'A New Perspective' is inspired by distorted perspectives, one of Loewe's SS24 collection and runway trends. Elements of the show included ultra high-waisted pants meant to make the viewer feel as if they were viewing the collection from a low angle or through a fish-eye lens. Lynda Benglis' large-scale sculptures are used in the runway space, dwarfing the models.
To bring the collection's simplistic surrealism to life, I embarked on a unique creative journey. I crafted a 5m tall, 2m wide mannequin and strategically positioned it in front of buildings. This setup, utilizing a 3-point perspective, was designed to amplify the perceived distortion. The buildings themselves were adorned with posters and billboards, and Loewe's quadruple-L anagram, which was made from the same material as the sculptures by Lynda Benglis featured in the SS24 women's runway.