My Name is Roisin O Connor a final year student at TUD studying visual merchandising and display. I’m exited for my future in VM and hope to expand into the fashion styling/ buying industry once I graduate, I love having fun with my displays and create eye catching displays, as well as fun and creative styling solutions.
With a keen eye for design and a love for storytelling through visuals and fashion styling I created a captivating display that not only catches the eye but also evokes conversation and sparks curiosity. My display is inspired by the intersection of nature and reality. Drawing inspiration from the WGSN macro trend Sense -Scapes I created a display which mimics the sea and how natural and artificial influences are being combined to create bold and surprising design solutions that invites viewers to contemplate the relationship between the natural world and our modern lives. Using a mix of sustainable materials and innovative lighting, I've brought this concept to life in a way that's both visually interesting and thought-provoking. As I prepare to graduate and embark on the next chapter of my journey in the world of visual merchandising, I'm excited to continue pushing the boundaries of creativity and exploring new ways to captivate audiences with my designs.
If I were the Creative Director for Balenciaga, here is a Sketchup model of what I would design as a flagship store. My design is a juxtaposition of the old versus new Balenciaga. The background showcases some of Balenciaga's first designs in the 1950s, displayed on light-up TV screens on the back wall. These designs, while classic, are just the beginning. The A/W collection is displayed on hanging modern industrial-style mannequin busts against red velvet curtains, capturing Balenciaga's surprising design ideas and showcasing the brand's evolution. These new designs, with their innovative approach, are sure to captivate and intrigue our audience.