Visual Merchandising

Tereza Fejtková

My name is Tereza Fejtkova, and my journey through Visual Merchandising and Display Design has been a way of turning imagination into spaces that tell stories. Every concept deserves a soul — a clever idea, a hidden meaning, a spark that invites people to look closer. In my work, I focus on crafting detailed, immersive plans, and translating visions into experiences with precision and care. Whether designing windows, displays, or spatial layouts, I weave narrative threads through every element, creating environments that speak without words. My graduation projects reflect this — thoughtful compositions where function meets emotion, and structure meets creativity. As I move forward, I am excited to explore the world of interiors, where I can continue shaping spaces that serve and inspire. To me, design is not just arrangement — it is storytelling in three dimensions. 

Eggscape: A Pop-art Reverie

Step into your morning dreamscape with Eggscape. 

This playful interior concept blends Scandinavian modernism with pop art energy, creating a world where imagination takes center stage. Anchored by black bedding adorned with sunny-side-up eggs and paired with graphic black-and-white dots, the space feels both bold and whimsical. Clean white furniture outlined in black brings a 2D sketch effect to life, blurring the lines between drawing and reality. Walls painted in soft white and light blue, sliced through with a fresh green stripe, create a crisp and vibrant backdrop. Illustrated shelves and floating objects add a layer of surreal charm, inviting anyone to escape into a playful, uplifting universe. 

Eggscape is more than just a room — it’s a celebration of creativity, humor, and the limitless possibilities of everyday life. 
 

“Just Missing the Cookies”: A White Christmas Display

This all-white Christmas display is a playful exploration of minimalism, humor, and contrast. Working exclusively in white—a color that demands precision—I embraced the challenge by creating a scene that goes beyond traditional snowy landscapes. Laser-cut MDF boards formed the foundation of the design, allowing for intricate shapes to be cut, crafted, and suspended to create a sense of movement and depth. 

White-colored milk cartons were transformed into drops of spilled milk, adding a touch of absurdity and texture. The assigned white bags were reimagined as sculptural elements, seamlessly integrated into the composition. Shadows cast from the suspended pieces brought the display to life, proving that even in a monochromatic palette, there's room for surprise, detail, and story. 

This is a winter wonderland with a twist—clean, quirky, and inviting. All that’s missing? A plate of cookies and a little mischief.