Grad X

Zhen Gao

Blooming Nature

My final-year window installation, "Blooming Nature," was designed for Kilkenny Design. The design was based on an Irish artist, Karen Wilson. Celebrating the creation of art and design, the design is also inspired by "Creative Confidence," the WGSN trend. To embrace and expand the focus of nature within the artwork. 

A wild meadow, grasses, and 3D daisies made of crepe paper were hand-created. The canvas backdrop was curated and hand-painted to mirror the artist's work. The scene exaggerates to create the illusion of turning the artist's work into reality and brings attention to the craft-making world. The psychology of display is to create a scene where you are drawn in by the window theatre, and then the eye focuses on the product, where, indeed, you are teased to focus your attention on the artwork itself. This is, in turn, is, "Creative Confidence."

MIU MIU’s POP World

For my Fashion & Branding project, I designed a window for "MIU MIU." My design concept is inspired by the POP Art movement linked with the WGSN trend forecast "Creative Confidence". MIU's design inspirations are influenced by many art cultures and heritage. Andy Warhol and Yayoi Kusama inspired my interest in pop art with the S/S 24 trend of Creative Confidence to design a contemporary installation. I was inspired to create a window display with a modern twist while keeping in mind MIU's whimsical spirit. The research champions embracing individualism and a sense of self. Coloured shapes and patterns blend with expressive and nostalgic brights and natural tones to create a sense of luxury and a youthful, interactive pop art display.