Aoife Sheridan

aoifesheridan10@gmail.com

Floral Glitch

This display was designed for the tourist information center window in Kildare Village. My design is based on the theme of flowers and abstract shapes, which are key features in Kildare Village's S/S 2021 campaign.

The idea of nature claiming back its space is the focus. Taking inspiration from the WGSN trend TransForm, the florals are dragged, distorted, and drenched with gradients, which will bring a fresh new take to currently popular floral designs. The idea of manipulating nature with hand-rendered glitches and digital filters and the technique of adding bleeds and drips to the florals offers an alternative take on reality. I softly blurred and melted the images for a fresh take on floral imagery, using Photoshop to create the imagery. The flower designs are based on native flowers suiting the environment of the village. Bright, bold colours from the virtual world are seen in the abstract distorted and glitching floral imagery.