Ela Guri

Project 1: "It's time to go slow," they said.

This pop-up installation was for an online vintage store called Go Slow Vintage. Go Slow are unique in that they are genderless. They aim to encourage people to shop more sustainably and become more aware of their impact on the environment. Go Slow are minimal, earthy and eco-conscious yet are tailored towards a younger demographic which live in an urban world.

I was conscious of the ethos of Go Slow Vintage. My idea was to inspire a more eco-conscious approach to visual merchandising. I used recycled building materials around the Technological University Dublin campus. The walls featured recycled timbers reflecting the earthy nature of Go Slow Vintage. The incorporation of poles and chains also found; brought in the more industrial and urban elements.