Jennifer Reilly

reilly.jen02@gmail.com

Project 2: Elliptic

This project was for the Retail design module and involved designing a retail outlet on Grafton Street, taking inspiration from the urban streetscape or nature in St. Stephen’s Green. I needed to convert the retail unit into a concept store with a strong identity based on cutting-edge design, specialising in contemporary Irish craft & design for the homeware sector consisting of three product lines:

1. Earthenware/Pottery/Glass
2. Linen
3. Art & Print section

For my design, I took inspiration from St. Stephen’s Green and nature within, the water, and the beautiful shapes and movement it created. I also took inspiration from the beautiful circular bowls I came across in the Irish Design Shop created by silversmith Cara Murphy. I wanted to combine the natural shapes I found within the water with an overall sleek contemporary finish to my design and showcase Irish art, craft & design. I thoroughly enjoyed the whole design process, from the research, design sketching, problem-solving, working in Sketchup and Vray and seeing it all come together as a whole.