Leah Choi, a multi-disciplinary designer based in Kildare, has developed a diverse portfolio during her studies at TU Dublin. Her work is distinguished by a strong emphasis to promoting trans culturalism. Leah believes that design can play as a vital role for honouring and seamlessly integrating various rich cultures, while also maintaining the authenticity of each culture. While proficient in a diverse range of disciplines, Leah is particularly passionate about image-making, typography, and animation. Leah’s design philosophy is firmly grounded in the belief that designers have a responsibility to consider the societal, cultural, and environmental impact of their work, recognising that design has the power to influence social attitudes and behaviour.
The Hunminjeongeum is a book that chronicles the development of the Hangeul alphabet, tracing its evolution from Hunminjeongeum to its most contemporary form, Konglish, which represents English words phonetically spelled in Korean. Through this documentation, it not only charts the historical progression of the Korean writing system but also delves into my personal experience of learning and gradually losing proficiency in the Korean language due to language attrition. It serves as both an informative account of Hangeul's historical journey and a biographical reflection on my own linguistic evolution.
The RSA's animation brief prompts us to celebrate the centenary of the Student Design Awards and to mark the introduction of their new Design for Life Awards. Through the use of transportation and memorable landscapes, this animation creates a scene of specific time periods and locations under discussion. The video highlights the journey of the awards, which have been bestowed upon numerous students from various countries, documenting this journey year after year.