I am a graphic designer based in Louth and Dublin. I have a strong interest in moving image and its ability to shape how we read and respond to the world. I’m particularly drawn to work that goes beyond aesthetics and actively engages with contemporary social, political, and cultural issues. This year I’ve been especially interested in using motion design as a tool to build atmosphere and meaning, and to create work that feels both reflective and relevant to the present moment.
This project explores how contemporary media environments shape attention, perception, and engagement. Drawing on themes from the novel ‘Fahrenheit 451’, it explores the shift from the censorship of information to its saturation, where content is no longer removed but buried within systems designed to maximise engagement. The work focuses on the passive consumption of digital media and examines how distraction can function as a subtle form of control.
Through moving image, the project uses layering, projection, and rapid editing to simulate the experience of overstimulation and fragmented attention. Visuals are superimposed and repeated, creating a disorientating environment that reflects the constant flow of online content. Sound is similarly constructed to build intensity before abruptly collapsing into silence.
Ultimately, the project encourages reflection on how attention is shaped, interrupted, and increasingly difficult to sustain within contemporary media environments.