I am a designer interested in solving problems through clear and engaging visual communication. Research and experimentation play an important role in my process, helping me develop thoughtful and visually strong outcomes. Over the past four years, I have grown both creatively and collaboratively, learning how to communicate ideas clearly and work closely with peers and lecturers to fully develop projects. Most importantly, my studies have strengthened my passion for design and learning, something I hope to continue throughout my career.
Common Usage
This project explores the changing symbolism of the Irish tricolour and how interpretations of Irish identity shift across time, place, and personal experience. Focusing on perspectives from the North of Ireland during and after the Troubles to contemporary Dublin, the work examines how the same green, white, and orange flag can carry meanings of unity, conflict, fear, or celebration depending on social, cultural, and political context. Using extracts from Our Own Devices alongside interviews, lived experiences and contemporary news articles and media coverage, the project combines historical research with personal and modern perspectives to show how national symbols are continually reshaped by environment, politics, and individual experience.
The project is presented through video and publication design. In the video, moving fabric colours pass through a sculpted three-column grid, remaining recognisable as the tricolour while constantly shifting places, symbolising unstable meanings and identities. Hands and text appear throughout, representing personal interpretations of the flag. Accompanying this is a folded three-panel publication presenting historical, personal, and contemporary perspectives on Irish identity and symbolism.
Glamour
This publication explores how power operates through advertising, media, and consumer culture by focusing on the idea of ‘glamour’ as a form of modern spellcasting. Tracing the word from its original meaning of enchantment to its connection with beauty, desire, and consumerism, the project reveals how images and persuasive messaging shape perception and influence consumer choices. Drawing on ideas from John Berger and Vance Packard, it examines how advertising uses emotional triggers, visual seduction, and behavioural research to construct desire and control how people see themselves and the world around them. Typography is central to the publication, using contrasting sized text, spell motifs, and fragmented corporate letterforms to visually reflect the intrusive and persuasive nature of media influence. The publication encourages critical thinking by exposing the hidden systems that shape everyday desires, perceptions, and decision-making.
