I am a Visual Communications graduate who is drawn to creating engaging and effective design solutions. I enjoy developing exciting brand identities and campaigns that showcases the full value of a product/service while also reflects the company’s values. As well as this, I enjoy working on call-to-action campaigns that boosts awareness and delivers meaningful results. I tend to combine physical and digital touchpoints so that they work together to create a cohesive and impactful outcome. Finally, I am interested in video creating and editing, particularly when a video conveys a clear message, resonates with its audience and delivers an impact.
Her Game
This project was aimed at keeping young girls in sport by highlighting the barriers they face in sport such as periods, body image, negative stereotypes, social pressure and inadequate training gear. The project aimed to build awareness around these barriers while also providing the tools to better equip parents, coaches, schools and clubs. The overall aim for ‘HerGame’ is to keep girls in sport and decrease the drop-out rate particularly in the age group of 10- to 14-year-olds.
To achieve our aims, ‘HerGame’ created the campaign ‘Keep Her in the Game’. The campaign created several strategies to meet our goals; we teamed up with well-known brands such as Kurki to provide free and suitable training kit for girls, we arranged meet & greets with female role models in clubs and schools, we created digital guides to better inform schools, clubs and parents and finally we have designed badges and stickers that will appear in clubs, schools and at our events. Finally, we created a strong digital media presence across a variety of platforms, ensuring that information about our events and what we offer is accessible to our target audience.
13 Steps of a Serve
‘13 Steps of a Serve’ is a response to the ISTD ‘Power’ brief. The publication draws from
my training I did as a tennis player. As I started to train more, I began to realise how
technical the sport was – so much thinking went into each stroke and every shot. One
shot in particular that required a substantial amount of thinking was the serve. I
remember practising hundreds of serves on certain days, hitting one after the other
consecutively. There are multiple steps and a huge amount of precision required for
this shot. Amongst all the details of a serve, gaining power was emphasised the most to
me during training - not only in terms of speed and strength but also being consistent
with your serve meant you could gain an advantage over your opponent. My coach
would record my serve, and we would watch it frame by frame afterwards - this is where
the inspiration for this publication came from; going through every motion of a serve.
The aim of the publication was to encapsulate these steps and the thinking that went
into every serve. I allocated a spread to each step of the serve and ended the
publication at the point just before the racket would make contact with the ball.
