I’m Qinfei Sun, a Visual Communication graduate with a strong interest in graphic design, particularly in typography and editorial design. My work is concept-driven and explores how visual form can communicate meaning through structure, rhythm, and composition.
I am lean towards to thoughtful typography, structured layouts, and the use of bold shapes, often using these elements to move beyond straightforward communication and encourage more open and interpretive engagement. My practice involves experimentation and iteration, developing ideas through testing across both print and time-based media.
While print is my preferred medium, particularly in book and publication design, I am also interested in audio-visual approaches and sequencing, exploring how sound, movement, and narrative can enhance communication. To me design is about clarity and shaping experience that tells a story.
We Walked Under the Trees
This project explores typography as a way of communicating beyond traditional readability and legibility. It looks at how meaning can be expressed through the formal qualities of type such as shape, rhythm, spacing, and composition rather than only through clear language.
Using a short personal poem as a starting point, the project breaks, layers, and rearranges language into a series of visual and audio compositions. It is inspired by the idea of “dappling,” where elements appear, overlap, and shift, allowing meaning to develop gradually instead of being immediately clear.
Recordings of the poem, spoken and whispered, are combined to reflect this visual fragmentation, creating a close relationship between sound and image. Together, these elements form a sensory experience that encourages different interpretations.
The project suggests a more inclusive and open way of communicating through typography, where meaning is felt, suggested, and experienced, rather than directly stated.
Plunging the Depths
Plunging the Depths is a typographic publication that explores the ocean as a vertical system, from the surface to the deepest trench. It is designed as a vertical leporello, allowing the reader to move downwards through the pages, reflecting the different physical and ecological layers of the ocean.
The project shows how marine life adapts to different depths and highlights the growing impact of plastic pollution throughout the water column. The information is organised using a clear vertical scale, with a ruler that marks depth and positions content accurately. Photographs show real marine species, while simple diagrams focus on how plastic affects specific parts of the organisms.
Typography helps shape the reading experience, with changes in spacing and hierarchy reflecting environmental conditions such as pressure and density. By combining scientific information with structured visual design, the publication shows how typography can communicate complex environmental systems in a clear and engaging way.
