I am a 4th year visual communications student in TUDublin. I am passionate about bringing creativity to life through design. Throughout my academic journey, I've honed my skills in graphic design, illustration, and multimedia storytelling, eager to translate ideas into impactful visual narratives. With a keen eye for detail and a love for exploring innovative approaches, I'm dedicated to leveraging design to inspire, inform, and engage audiences in meaningful ways. I am excited to continue my journey as a visual communicator and make a lasting impact in the world of design.
This project explores how vaping companies are actively targeting children with their products. As there has never been a successful antismoking campaign the aim was to create an anti-vaping experience. The hope was by creating an anti-vaping environment it may be more successful than a traditional advertisement. I conducted interviews with children of different ages and asked them about different vaping products and what they thought about them. The installation will act as an Anti-vaping experience as well as in different settings an anti-vaping campaign.
This campaign focuses on raising awareness about the dangers of metal pollutants, specifically from antifouling paint to the ecosystem, particularly coral reefs. Targeting the agricultural, fishing, and shipping industries by using familiar language and imagery, such as morse code and the universal distress flag used on all boats, to convey the urgency of the issue. Barlow Semi Condensed from Google Fonts is chosen for its variable weights, ideal for Morse code used in the campaign.
Using orange as the primary colour scheme, reminiscent of traditional antifouling paint colours and the colour of distress flags, adds visual impact and reinforces the message across various campaign materials.
The campaign includes posters in fishing and boat yards, a paint can with a hidden message in shops where the product is sold, online video, and branding displayed on shipping containers to show the diversity of the logo. Each touchpoint aims to engage the audience and prompt them to reconsider their use of antifouling paint in favour of eco-friendly alternatives.
Overall, the campaign effectively communicates the pressing dangers of metal pollutants to the ecosystem, encouraging individuals in relevant industries to act and choose
more sustainable practices.