Visual Communications
Murray Aston Joseph Barnes Jodie Byrne Finan Callaghan Tom Campion Áine Coll Kate Doherty Lily Gartner Chris Hanna Aoibheann Hand Bartek Janczak Kayley Kemple Shauna Langtry Megan McDonnell Marianna Mooney Póilín Nic Géidigh Caitlín Ní Rabhartaigh Lana O'Kiersey Karolina Olkowicz Gary Price David Rogers Laura-Ann Ryan Stephen Sheehan Sun YuyuCaitlín Ní Rabhartaigh
Irish Donor Network
There is a constant need for organ donors, however people don’t want to talk about their own mortality, or their children’s mortality. This is a topical issue in Ireland at the moment due to new legislation which is due to come through. A ‘soft opt out’ policy would mean that it will be assumed, unless stated otherwise, that everyone is an organ donor. However, next of kin will always be given the final say. Speaking to your next of kin is at the core of organ donation. Even when a soft opt out is put in place, the conversation needs to happen.
An awareness campaign surrounding organ donation, highlighting the fact that everybody dies, aims to normalise the idea of death and asks people to ‘have the chat’ so that they may someday help others. The overall design of the campaign captures poignant moments of everyday life which would not be possible without organ donation. It takes the topic of death and flips it by showing it as a positive, thus normalising the subject. Such a statement can appear ominous if not delivered appropriately. EVERYBODY DIES, when placed next to this happy imagery of the everyday, is a celebration of life, not a statement of impending doom.
There is a constant need for organ donors, however people don’t want to talk about their own mortality, or their children’s mortality. This is a topical issue in Ireland at the moment due to new legislation which is due to come through. A ‘soft opt out’ policy would mean that it will be assumed, unless stated otherwise, that everyone is an organ donor. However, next of kin will always be given the final say. Speaking to your next of kin is at the core of organ donation. Even when a soft opt out is put in place, the conversation needs to happen.
An awareness campaign surrounding organ donation, highlighting the fact that everybody dies, aims to normalise the idea of death and asks people to ‘have the chat’ so that they may someday help others. The overall design of the campaign captures poignant moments of everyday life which would not be possible without organ donation. It takes the topic of death and flips it by showing it as a positive, thus normalising the subject. Such a statement can appear ominous if not delivered appropriately. EVERYBODY DIES, when placed next to this happy imagery of the everyday, is a celebration of life, not a statement of impending doom.
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