The New New Typography
The aim of this project is to promote the adoption of variable fonts and raise awareness of their potential. Additionally, it seeks to excite the target audience by utilising both the current and potential possibilities of variable font technology. This book features interactive elements including layered tracing paper spreads, and a flip animation section to provide the user with an analogue experience of the interpolation possible with variable font technology. The user has complete autonomy in these cases, in which they can decide which point along a particular axis they wish to stop.
The aim of this project is to promote the adoption of variable fonts and raise awareness of their potential. Additionally, it seeks to excite the target audience by utilising both the current and potential possibilities of variable font technology. This book features interactive elements including layered tracing paper spreads, and a flip animation section to provide the user with an analogue experience of the interpolation possible with variable font technology. The user has complete autonomy in these cases, in which they can decide which point along a particular axis they wish to stop.
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