Visual Merchandising

Sara-Jayne Cashen Shannon Donegan Daniel Doyle Holly Kavanagh Sarah Keating Esther Kodmon Eve Leonard Jennifer Mangan Niamh Menton Dominique Minogue Mary Morrissey Janet McCormack Nuala O’Hanlon Sophie Plant Edel Purtell Katie Redmond Molly Reid Kelly Roberts Gráinne Schley Mark Sheehan Courtney Smith

Mark Sheehan

Love Preloved

With this installation, I wanted to convey the sustainable message of Siopaella in an accessible manner. As the effects of fast fashion become increasingly apparent, consumers are discovering the joy and creativity in preloved clothing. I kept materials simple, accenting the preexisting fixtures in store. A gentle colour palette brings a freshness to the display while allowing the product to pop. As space is constrained, it was important for me to create a floating display. Fixtures are suspended towards the centre of the window, helping to create a more open sense of space, as well as establishing a strong focal point. Every material for this installation was recycled, from the wooden panelling to mixing leftover paints.

sheehan-mark@hotmail.com
www.sites.google.com/view/marksheehanVM

With this installation, I wanted to convey the sustainable message of Siopaella in an accessible manner. As the effects of fast fashion become increasingly apparent...

With this installation, I wanted to convey the sustainable message of Siopaella in an accessible manner. As the effects of fast fashion become increasingly apparent, consumers are discovering the joy and creativity in preloved clothing. I kept materials simple, accenting the preexisting fixtures in store. A gentle colour palette brings a freshness to the display while allowing the product to pop. As space is constrained, it was important for me to create a floating display. Fixtures are suspended towards the centre of the window, helping to create a more open sense of space, as well as establishing a strong focal point. Every material for this installation was recycled, from the wooden panelling to mixing leftover paints.

sheehan-mark@hotmail.com
www.sites.google.com/view/marksheehanVM

 by VM Mark Sheehan Siopaella 02  by VM Mark Sheehan Siopaella 03  by VM Mark Sheehan Siopaella 04  by VM Mark Sheehan Siopaella 4
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