Visual Merchandising
Sara-Jayne Cashen Shannon Donegan Daniel Doyle Holly Kavanagh Sarah Keating Esther Kodmon Eve Leonard Jennifer Mangan Niamh Menton Dominique Minogue Mary Morrissey Janet McCormack Nuala O’Hanlon Sophie Plant Edel Purtell Katie Redmond Molly Reid Kelly Roberts Gráinne Schley Mark Sheehan Courtney SmithMolly Reid
Airing is Caring
IKEA asked me to design an outdoor laundry display for their Home Organisation department. I wanted the overall look and feel to be fresh with whites and blues in focus. Myself and IKEA’s shared passion to live a more conscious and caring life was to the forefront in the design process. The aim was to inspire the customer to engage in a more sustainable lifestyle by drying their clothes outside this summer. Outdoor drying has lots of great benefits so I wanted to showcase how the process can be both fun and rewarding. Elements of nature and playfulness elevate the display techniques to create an eye-catching solution. Repetition is used throughout to showcase the multi-functionality and hidden benefits of each product. These tie together to create an insightful shopping experience.
IKEA asked me to design an outdoor laundry display for their Home Organisation department. I wanted the overall look and feel to be fresh with whites and blues in focus. Myself and IKEA’s shared passion to live a more conscious and caring life was to the forefront in the design process. The aim was to inspire the customer to engage in a more sustainable lifestyle by drying their clothes outside this summer. Outdoor drying has lots of great benefits so I wanted to showcase how the process can be both fun and rewarding. Elements of nature and playfulness elevate the display techniques to create an eye-catching solution. Repetition is used throughout to showcase the multi-functionality and hidden benefits of each product. These tie together to create an insightful shopping experience.
