For this project took inspiration from the city of Dublin to design our very own brand.
We developed the brand and designed everything in the store; I took inspiration from the street art in Dublin and wanted to create my own spray-paint graffiti designs as the backdrop of my store.
I liked the idea of a self-titled brand. I admire women spearheading their own companies and naming their brands after themselves. I decided to do this and add a play on the name “Ellen” and indeed display it as “LN”.
I admire women who empower other women. Tory Burch established the Tory Burch Foundation in 2009 as a way to support fellow women entrepreneurs by providing resources that help women find mentors and receive advice from experts.
I wanted to create a logo with geometric shapes and colour, and I also wanted to incorporate my own handwriting to tie in the fact that it is a self-titled brand.
For the products in my store, I was inspired by Jando. Julie and Owen McLoughlin produce prints of the city’s well-known buildings from their studio in Dublin’s city centre.
This couple was inspired by the rich history of modern Dublin, they saw a certain vibrance in the city that I personally have never seen portrayed before.
Their landmark series shows the ever-changing atmosphere of Dublin city. They add a lot to the design of my store. I enjoyed creating my own space and realising my ideas from my original sketches.