My final year work experience requirement meant my placement at IKEA provided me with a great opportunity and platform to realise my work and idea. I was assigned a place in the dining section of the showrooms; therefore, this informed the nature of my installation. The post-Covid brief focused on new opportunities for the shopper to embrace and rediscover the pleasure of the retail experience. There was a need to have fun once more after times of restriction, disappointment and uncertainty. This called for a return to carefree themes, reaffirming life’s simple pleasures and enjoying colour and the vibrant excitement, denied for so long. The Spring/Summer 2022 trend of ‘Euphoric’ was the concept I chose to base my project on, which led to my exploration of ‘fun dining.’
I decided to centre my installation around a funfair theme, with the central prop of my handmade Ferris Wheel alongside a two-tone green and white striped feature wall, reminiscent of a carnival. The funfair theme suggested a less formal setting, with multi-generational experience using a light-hearted approach. I made the wheel by drawing up the design on my laptop, then using MDF and a laser cutter to provide the three-dimensional form, assembling the structure and painting it. The cupcakes were made from paper and card, measured, pleated, sewn by hand and embellished. These were then attached to the wheel with a nylon cord. An uplifting colour palette of pale pink, soft green and crisp white created a warm and convivial atmosphere. I made handmade paper cupcakes to adorn the Ferris Wheel, which was able to spin around for realism. I used wooden miniature mannequin figures in varied dance poses to echo the playful theme, wearing pink ballet ‘tutus’ which were upcycled from the bathroom department’s loofahs. I carefully chose products from around the store that complimented my assignment’s theme. The overall result was a fun, exciting experience.