Home to Hollywood
This was my submission for my fashion and branding module in third year, for which we had to investigate a brand of our choice. Each brand was researched in detail in terms of their values, target market, and brand as a whole. From this research, I designed a three-dimensional rendered model of a window installation designed for the brand’s flagship store and roll-out windows which will launch their spring-summer collection.
For my fashion and branding module, I chose Balenciaga. This brand has consistently been at the forefront of fashion, and it is a powerhouse in the high-end fashion world and changing the game with each collection they release. For my design, I want to embody the brand from the beginning to now and showcase how Balenciaga is a brand that can bring you from home to Hollywood. Balenciaga makes you feel glamourous and powerful no matter what you are doing through their eclectic mix of tuxedo wear blended with streetwear. For my design, I wanted to create a reinterpretation of the ever-classical photocall opportunity on the Hollywood red carpet. The mannequins descend an iconic Hollywood staircase. I felt that this was the best way to launch the spring-summer collection to show that Balenciaga is not only Avant-Garde gowns; they are now blurring the lines between occasion wear and street wear while making you confident in whatever you choose.