Comme des Garcons
For Spring/Summer 2022, Comme des Garcons designer Rei Kawakubo themed the catwalk as “My present state of mind rather than a theme.” She emphasizes things that she feels we don’t require these days, which included
-The making of intricate fabric
-Patterns that clearly define the body
-Details which emphasize the clothes.
This theme conveys my interpretation of Rei’s thoughts due to the pandemic that we experienced in 2020. The use of flowers, leaves and bows in clothing and headwear on the Spring/Summer catwalk-inspired me to take this idea into my window design. My desire for my window design for Comme des Garçons was to create an immersive, eye-catching display. The playful aspect behind the brand is something that I wanted to bring to this window as it is a signature and iconic characteristic of the brand. I have always been interested in the collaboration between Comme des Garçons and Converse. Using the shoe and floral background, I wanted to convey the relationship between nature and humans and how we have reconnected with nature since the pandemic. “Journey back to nature” shows our newfound relationship with nature and its importance to us. As a sneakerhead, this collaboration created something special between the two brands. The iconic google-eyed heart-shaped logo on the Converse shoe is simple but effective.
The QR code allows the customer to become more informed about the collaboration between Converse Chuck Taylor and Comme des Garcons, creating a more immersive and interactive window display and experience. Experience is something Rei Kawakubo always places at the forefront of her designs and retail layouts. I believe this is unique to the brand, and I wanted to capture this within the display that I desired to create.